(NewsUSA) - In the wake of signing a new technology contract, the Missouri School Boards' Association is proving that the stereotype of public schools having outdated equipment is inaccurate.

WhiteBlox, a Houston-based developer of online broadcasting technology, has created an Internet television solution for the MSBA, called the Education Global Solutions Network, that allows the association to deliver an array of interactive video content to students, educators, athletes and the general public.

"Using interactive media players for online training is a terrific way to give students the freedom to complete courses on-demand and gives schools a way to create curriculums tailored to meet specific needs," said Greg Demetriades, chairman and chief executive officer of WhiteBlox.

Although some businesses and large universities have used online video broadcasting for years, perennially budget-strapped public school systems may have found it difficult to do the same. But with advances in already sophisticated Internet technology, the educational potential of online broadcasting has become continuously more appealing and even necessary for application in classrooms.

Through the use of streaming video players, schools can broadcast live or on-demand programming that features anything from online classes to sporting events to outreach programs.

Some customizable media players like WhiteBlox's even offer the opportunity for chat rooms to be integrated within the player itself, meaning that students or entire classrooms could communicate with one another while simultaneously viewing video content.

For more information about Internet broadcasting, visit www.whiteblox.com or call 281-210-5213.